Strategies to curb counterfeit

jeudi 9 septembre 2021
par agnesueur

The scenario : You’re representing your company in a seminar on anti-counterfeit strategies.

Step 1 : watch a promotionnal video for a solution

- Partner with a specialist such as Gevers

- The "TIC" sector

- Resort to technologies

List the advantages & drawbacks of each solution :

. Pros - Advantages Cons - Possible Drawbacks
for the company
for customers

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Step 2

You meet with the other representatives to discuss the solution you discovered, think about others, and decide which strategy seem the best to you (or a combination), depending on the type of company (SMEs, family-owned, large groups & so on....).

Step 3

Note down the vocabulary and phrases that will be useful to you on your exam.


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